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Amaranto
Brand overview: Amaranto offers a versatile collection that ranges from casual streetwear elements to elegant tailoring pieces. The brand stands for modern, urban fashion and combines bold colors and innovative cuts. Particularly noteworthy is the use of high-quality Italian materials and the precise craftsmanship that makes each garment unique. Amaranto focuses on timeless elegance and creative reinterpretations of classics.
Brand history: Founded in 2021, Amaranto is the latest project of GGZ srl, a company founded by Gabriella and Giancarlo Zanchi in the 1960s. Originally known for their knitwear production for third parties, the family business took the step to its own labels when the sons joined. Amaranto is the first pure men's brand and is driven by a deep understanding of quality and style. The collections at the Pitti Uomo fair in particular attracted attention.
Product range: Amaranto offers a wide range of garments such as tailored suits, jackets, sweaters and shirts. The brand stands out for its experimental cuts, innovative colour palettes and high-quality fabrics. Particularly popular are its knitwear pieces and the striking blazers that redefine modern men's fashion. Each collection embodies the unique Amaranto style, which skilfully combines streetwear and high fashion.
Expansion and innovation: Since its launch, Amaranto has steadily expanded its presence, particularly through collaborations with renowned concept stores such as Clan Upstairs in Milan. In the future, the brand will continue to push its boundaries through bold designs and creative presentations.
Quality and craftsmanship: Amaranto places great emphasis on the finest Italian fabrics and outstanding workmanship. Each garment is manufactured with the utmost precision to ensure comfort and durability. This attention to detail and commitment to sustainable, long-lasting fashion make Amaranto an indispensable brand for fashion-conscious men.
Conclusion: Amaranto combines modern design with traditional Italian craftsmanship. Discover the latest collections and be inspired by the brand's unique aesthetic. Amaranto is more than just fashion - it is a statement for men who are looking for something special.