Denim is more than just a fashion basic - it's an icon . An evergreen that reinvents itself with each generation, sometimes rebellious, sometimes elegant, always relevant. It has survived runways and revolutions, been torn, reassembled, stretched and sculpted. And now, in 2025?
Denim is entering its next evolution. The old rules? Forget them. Skinny jeans are no longer king (but they're far from dead), relaxed silhouettes reign supreme, and vintage vibes are making a glorious revival. Whether you're into luxurious selvedge denim or love the effortless oversized look, this season is for all denim obsessions .
Let's dive into the new rules: what's staying, what's coming, and which brands are now delivering the coolest jeans moments. Welcome to the denim world of 2025 - smarter, cooler, more wearable than ever.
Rule #1: It's all about comfort meets cool
The golden denim rule for 2025? Comfortable is the new sexy. No more of the eternal either/or between style and comfort - this year we're celebrating casual elegance , effortless and chic at the same time. Slim but wide cuts dominate , along with high-rise flares that conjure up endlessly long legs and barrel leg cuts for a touch of sculpturality.
What we are wearing now:
- For the effortless cool-girl look: Nili Lotan Emerson Cargo Jeans – functional, edgy, urban.
- For laid-back luxury: Citizens of Humanity Paloma Baggy Denim Jeans – pure easy elegance.
- For the signature classic vibe: Dondup Bray New Jeans – goes from casual to chic.
- For a touch of rock chic: R13 Cross Over printed jeans – sharp, tailored, just right.
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